Matthews' Foods - Pure Spread
Brief: The client wished to promote Pure, a range of dairy- and gluten-free sunflower, soya and organic spreads, the aim being to increase loyalty amongst existing consumers and to demonstrate Pure's commitment to supporting and building the brand in a way that is beneficial to the category as well as consumers.
Solution : A full colour book designed to fit on pack, with recipes using Pure spread. As the Pure spread is suitable for Vegans, the book included recipes which were suitable for Vegan and vegetarian diets, indicated by symbols throughout.
Format: Sized to fit on lid of spread tub.
Quantity : 197,000 units
Feedback: The promotion proved so successful that the client returned with an order for another book, almost doubling the quantity (to 380,000 units).